Email newsletters

Stay in touch with everyone who wants to hear from you

Write a newsletter once, send it to the people who've opted in, and see who opened it and what they clicked. Part of Orbit and Landing.

Try it

Write it, preview it, send it

This is a sample newsletter. Add a merge tag, switch to the preview to read it as one person will, then send it. Nothing is sent, and the results are made up.

  • Merge tags fill in each person's name, company and more
  • A preview on a desktop and a phone, in light and dark
  • Your postal address and an unsubscribe link on every email

36 of 80 characters

Reaches 1,240 people now. People who unsubscribe before it sends are left out.

Come and see it

You're receiving this because you subscribed to emails from Northwind Studio.

Northwind Studio, 12 Harbour Street, Bristol, BS1 4RN

Unsubscribe

Added to every newsletter. It can't be edited or removed.

A sample newsletter. Nothing is sent, and the results are made up.

In practice

What newsletters give you

  • An editor you can see

    Headings, lists, buttons, columns and pictures, laid out as you write. Type / to add any of them.

  • Everyone by name

    Merge tags fill in a first name, a company or an email address, with a fallback for anyone missing one.

  • Templates to start from

    Save a layout you like and start the next newsletter from it, changing only what's new.

  • Send now, or later

    Send yourself a test first, then send it straight away or schedule it up to 90 days ahead.

  • See how it did

    Delivered, opened, clicked, bounced and unsubscribed, for the whole send and for each person. Opens and clicks need tracking turned on.

  • Sent the right way

    Every email goes from your own domain, with your postal address and an unsubscribe link that works at once.

How it works

Newsletters in three steps

  1. Write it

    Start blank or from a template, add a subject line and choose a list.

  2. Check it

    Preview it on a phone and a desktop, and send yourself a test.

  3. Send it

    Send it now or schedule it, then watch the results come in.

Who it reaches

Lists that look after themselves

A newsletter only goes to people who have agreed to hear from you, and only while they still can be emailed.

  • The General list

    Everyone who has opted in, kept up to date for you: people join when they sign up and leave when they unsubscribe.

  • Lists of your own

    On Landing, make lists for the groups you write to differently, and add people by hand or from your contacts.

  • Your allowance, in plain words

    Orbit includes 1,000 marketing contacts and 8 emails for each of them a month. Landing includes 3,000, with 10 emails each.

Part of Marketing

Goes well with

FAQ

Questions about newsletters

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