For founders, freelancers and small teams
Space to think. Tools to get there.
53° keeps your big goal, the plan behind it and the day-to-day work in one place, so the important things stop losing to the urgent ones.
Trusted by teams like
The problem
Running a business shouldn't mean running five apps
An ideas note, to-do list, CRM, chat app, proposals tool and a spreadsheet for the plan. The work gets done. The bigger picture gets lost.
The big goal gets buried
You know where you want the business to be in two years. Day to day, nothing connects this week's work to it.
Good ideas slip away
They arrive in the shower, in a meeting, in a chat thread. Without somewhere to put them, most never become anything.
Work lives everywhere
Clients in one tool, tasks in another, proposals in a third. Every handover between them is a chance to drop something.
Moonshot
One big goal. Three live missions. A quarter at a time
Mission Control turns a two-year ambition into what your team works on this quarter.
- One Moonshot: a number and a date you can measure
- A roadmap of Missions, built backwards from the goal
- Never more than three live at once, reviewed every quarter
Where you'd need to be by now to land on your date
Next to land: Launch the partner programme
Brain Space
- A monthly retainer for past clientsIn Brain Space for 2 days
Three of last year's projects asked about ongoing support.
- Record a walkthrough for new startersIn Brain Space for 5 days
Planning
Get it out of your head and onto your week
Brain Space catches every idea. The planner gives the good ones a time.
- Capture an idea in seconds, from anywhere in the app
- Turn it into a task, a project or a Mission when you're ready
- Drag tasks onto your day and week, beside your Google Calendar
Today
A sample room. Say something, or react to a message.
Collaboration
Everyone on the same page, without another app
Your team, your clients and the work they share, together.
- Chat rooms for the team, next to the work
- Guests for clients and collaborators
- A weekly pulse and a quarterly review of how it's going
Sample tasks. Try changing a stage, an assignee, a date or a priority.
Send the proposal to Northwind
Subtasks2/3SalesPlan next week's launch tasks
Subtasks0/4LaunchReview the brand refresh
Subtasks3/3
Productivity
See what needs doing, and when you'll do it
Tasks and projects that agree with each other. Try it: these are sample tasks you can change.
- Tasks with a stage, an owner, a priority and a due date
- Projects with milestones, a board, a calendar and a timeline
- Automations that create and assign the next task for you
- Open pipeline
- £45,300
- Won
- £0
- £12,000
Brand refresh
SSam JonesNorthwind - £28,500
Website rebuild
AAlex KimAcme Studio - £4,800
Quarterly retainer
JJo PatelGlobex
Sample deals. Move one to Won and watch the totals.
Sales
From first conversation to signed proposal
A pipeline you can see, and proposals your contacts sign online.
- Deals by stage, value and expected close date
- Priced proposals from templates, sent and signed online
- Automations that move a deal on when a proposal is sent
The details
The small things that add up
Features you'll use every day, built in rather than bolted on.
Command palette
Press ⌘K anywhere to search everything, jump to a page or create a task, without touching the mouse.
Files
Your organisation's files, kept private, with files from Google Drive linked alongside.
Docs
Rich documents that reference live tasks and projects.
Projects
Milestones, a board, a calendar and a timeline for the work you deliver, with every task, file and conversation in one place.
Reports
How contacts, projects, sales, Missions and ideas are moving, over any period you choose.
Proposals
Build once, reuse as a template, and see when it's signed.
Customers
People and companies in one place, with every task, deal, file and conversation linked to them. Import from a CSV and keep them in step with Google Contacts.
Planner
Drag tasks onto your day and week, beside your Google Calendar.
Works with the tools you already use
- Google Drive
- Google Calendar
- Google Contacts
Who it's for
Built for businesses where a few people do everything
Freelancers
Win the work, do the work and keep your own goals in view, without a tool for each. Run a Moonshot solo with two live Missions and a slot kept for the business itself.
Small teams
Give everyone the same picture of what matters this quarter, who owns it and how it's going.
Agencies
From first contact to signed proposal to delivered project, with clients invited in as guests where it helps.
FAQ
Questions people ask
Get Started
Give your big goal somewhere to live
Start a 28-day free trial and have your organisation set up in about 10 minutes.