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Analytics & Tracking
53° OS allows you to add analytics and tracking codes, so you can pull customer data into Google Analytics, Google Ads & Meta Pixel, to improve your marketing.
GDPR Compliance
In 53°, your tracking and analytics codes are fully GDPR compliant.
We have a cookie consent banner that syncs across bookings, forms & proposals to ensure you're legally tracking user behaviour when sharing with third-party integrations.
What We Track
Currently, 53° enables your to track page views, engagement, sales, form submissions, proposal signing and so much more.
We have already setup the key tracking data you need, so no additional setup is required once your platforms are integrated.
Analytics
Google Analytics
Our Google Analytics integration allows you to sync with GA4, giving you full visibility of user behaviour across bookings, proposals and forms.
To set up Google Analytics:
Visit
Settings>Integrations>Google AnalyticsEnter your Google Analytics 4 Measurement ID (format: G-XXXXXXXXXX)
Click
Save Settings
Tracking
Google Ads
Our Google Ads integration allows you to track your ad performance & sync conversions.
To set up Google Ads:
Visit
Settings>Integrations>Google AdsEnter your Google Ads Conversion ID (format: AW-XXXXXXXXXX)
Click
Save Settings
Meta Pixel
Our Meta Pixel integration allows you to track your ad performance & sync conversions from your Facebook, Instagram & Threads ads.
To set up Google Ads:
Visit
Settings>Integrations>Meta PixelEnter your Meta Pixel ID (15-16 digit number)
Click
Save Settings