Experience businesses thrive on moments.

Every laugh in an escape room, every splash during a paddle session, every proud smile after a craft workshop is marketing gold.

The challenge isn’t finding content; it’s capturing and publishing it consistently without overwhelming your team.

A simple two‑pillar system solves this:

1. Internally created content your staff capture during normal operations.

2. User‑generated content (UGC) encouraged through incentives and smart prompts.

Together they create an engine that compounds reach, trust, and bookings.

Pillar 1: Internally Created Content

While working at Live For Today with Marc, we gave each venue a dedicated iPhone, which made content creation effortless.

The duty manager “owns” the phone for the day and captures candid photos, quick 6–15 second clips for Reels and Shorts, and short Story sequences that show a beginning, middle, and end—arrival, briefing, action, celebration.

A laminated capture checklist near the phone keeps standards high: focus on people and emotion, include movement, vary framing (wide, medium, close), respect consent and safety, and include brand touchpoints like your logo wall or signage.

Publishing becomes a light daily rhythm rather than a burden.

A “What’s on today” Story in the morning sets the scene, a Reel at lunchtime delivers energy, and a photo carousel with a micro‑story in the evening wraps the day with a clear call to action.

Reusable caption templates stored in a shared note speed things up, and a weekly cadence—weekend highlights on Monday, instructor tips midweek, and a customer spotlight on Friday—keeps the feed predictable and engaging.

You don’t need heavy equipment

An iPhone with a rugged case and lanyard, a compact tripod, and a small LED for low‑light spaces cover most scenarios.

CapCut or InShot handle quick edits and resizing.

A shared iCloud library makes repurposing easy.

Underpin the system with clear governance: explain your photo policy at check‑in

• offer opt‑out options

• avoid filming minors without guardian consent

• adopt a simple rule—if in doubt, don’t post.

Pillar 2: User‑Generated Content That Scales Trust

Your guests are already creating their own content; give them a reason to share and a path to be featured.

A monthly competition is an easy start: the best photo or video wins a £30 gift voucher.

1. Entry is simple—tag your venue and use a unique hashtag.

2. Announce winners publicly on the first of each month and repost the best entries with permission and prominent credit.

The visibility and recognition create a steady flow of authentic content you can amplify.

Make sharing effortless with smart on‑site cues.

Place signage at photogenic spots that spells out how to enter and tag.

Build a few well‑lit backdrops or prop stations.

Brief instructors to set up short “big reveal” or celebration moments that guests naturally want to capture.

Reviews: Social Proof That Converts

Reviews are often the final nudge that turns consideration into a booking.

Bake review generation into the experience.

• Instructors can hand out personalised review cards at the end of sessions with a QR code that randomly routes to different platforms such as Google Business Profile and Tripadvisor, helping you balance visibility.

• Follow up by email within 2–4 hours while the emotion is high, and optionally send a short SMS reminder the next day.

• For guests who prefer immediacy, set up a small tablet station in a quiet corner.

Keep requests concise and warm: “Had a great time? 30 seconds to make our day—tap to leave a quick review.”

Distribute Each Asset Where It Works Best

Different formats shine on different channels.

Photos perform well in Instagram carousels, Facebook, your website, and as regular posts on Google Business Profile.

Short vertical videos—Reels, TikTok, and YouTube Shorts—thrive on action and reaction, especially with native audio.

Stories suit daily behind‑the‑scenes updates, polls, countdowns, and last‑minute slot pushes.

Reviews belong on your website’s testimonials section, key product pages, your Google Business Profile, and in sales emails.

What To Measure

Track the signals that actually drive bookings.

Leading indicators include the number of posts per week, UGC entries, review volume and average rating, Story replies and DMs, and views on your Google Business Profile.

Lagging indicators include booking enquiries, conversion rate from social and GBP, and revenue from organic channels.

Set straightforward 60‑day targets such as five posts per week per venue, twenty UGC entries per month, and thirty new reviews per month with a 4.7★+ average.

The Payoff

When every session yields both a great guest experience and a handful of reusable assets, your marketing becomes self‑sustaining.

A single phone per venue, a daily capture habit, a monthly UGC competition, and QR‑driven reviews are enough to build a machine that compounds reach, social proof, and bookings—one unforgettable moment at a time.