For the Builders of Experience

There’s a particular kind of founder this is for.

Not the tech startup chasing headlines.
Not the consultant building slides.

This is for the people who create real-world experiences.

The ones running Escape Rooms, Adventure Centres, Climbing Walls, Expedition Companies, Activity Parks, Creative Workshops, Children’s Events and Immersive Games. The ones who care deeply about what their customers feel when they walk through the door.

• You didn’t start your business because you love admin.

• You started it because you love the experience.

And somewhere along the way, the admin started to win.

Your days became fragmented. Your systems don’t quite speak to each other. Your bookings sit in one place, your customer notes in another, your tasks somewhere else entirely. You are the glue holding it together.

It works — but it costs you

• Time.

• Headspace.

• Energy.

And perhaps more than anything, it costs you connection.

Because here’s the part nobody really talks about: building an experience business can be lonely. You are surrounded by people all day, yet very few truly understand the decisions you carry. The risk. The responsibility. The constant balancing act between creativity and cash flow.

That’s where 53° begins.

Not with software, but with a belief.

We believe that experience founders deserve better systems and stronger community.

We believe small, independent businesses are not “small” at all — collectively they represent a powerful, creative force that shapes culture, communities and memories.

And we believe that when those businesses connect, share and support one another, the entire industry rises.

So 53° is being built on two foundations.

The first is infrastructure. A simple, connected operating system designed specifically for experience businesses. One place for Online Bookings, CRM, Tasks, Waviers and Projects. One place that removes friction instead of adding to it. One place that allows you to move from reacting all day to leading with clarity.

The second is community and this is the part we are most passionate about.

For too long, experience founders have operated like isolated islands. Networking often feels surface-level. Advice is generic. Lessons are learned the hard way and rarely shared openly.

We want 53° to become the opposite of that.

• A place where founders speak honestly about what’s working and what’s not.

• Where pricing conversations aren’t taboo.

• Where marketing strategies are discussed openly.

• Where mistakes are shared so others don’t have to repeat them.

It starts with content. It grows into education (Academy). It evolves into meet-ups, campfires and events where people who once felt alone realise they are part of something much bigger.

Imagine an industry where independent operators collaborate instead of quietly competing.
Where standards rise because knowledge is shared.
Where the phrase “we’re just a local business” is replaced with “we’re part of something powerful.”

That is what 53° is building.

We’re not here to sell software and disappear.

We’re here to build the operating system and the meeting place for experience founders who want to grow without losing their soul.

If you’ve been looking for better systems, clearer thinking and a community that genuinely understands your world, you may have just found it.

Welcome to 53°.

This isn’t just a tool.

It’s the beginning of a connected industry.