Marketing data isn’t a nice‑to‑have for an experience business—it’s the operating system for growth.

When demand is seasonal, inventory perishable, and margins tight, you need to know which campaigns create real bookings, which keywords generate signed proposals, and which audiences tip into payments.

Yet most tools drown you in surface‑level metrics—clicks, sessions, vague “engagement”—and miss the commercial moments that actually matter.

53° has a cleaner approach: consent‑aware, non‑PII client‑side tracking that captures your real journey—from contact form to proposal signed to purchase—across GA4, Google Ads, and Meta Pixel.

With 53°, you connect each integration in minutes and start seeing the full path from “Yes” to “Paid.”

The problem with today’s tracking

• Vanity metrics over revenue: You get pageviews and CTR, not whether that visitor signed, paid, or rebooked.

• Missing signals where it counts: Pixels often miss add_to_cart, begin_checkout, and purchase on booking flows if they’re not mapped to real actions.

• Patchy attribution: Cross‑device journeys and cookie lifetimes break the thread between campaign and conversion when UTMs and IDs aren’t captured properly.

• Compliance risk and complexity: DIY tag stacks risk leaking PII or breaching consent.

Result: you overspend on what looks busy and underspend on what actually fills the calendar.

The fix: consent‑aware, non‑PII client‑side tracking

Move beyond “pageviews” to the events that prove growth—implemented with a privacy‑first, client‑side setup:

• Consent‑aware: Events respect cookie consent. If consent is granted later, queued events can be sent appropriately.

• Non‑PII by default: No raw emails, phone numbers, names, or addresses are sent to GA4, Google Ads, or Meta. A first‑party, pseudonymous visitor_id is used.

• Business‑grade context: Key milestones include value and currency (£) where applicable, plus UTM, gclid, fbclid where available for better attribution.

What’s live right now in 53°

53° includes separate, 1-click integrations for:

• Google Analytics 4 (GA4)

• Google Ads

• Meta Pixel

Once connected, it tracks the moments that matter to experience operators:

• Lead and sales milestones

  • form submissions: tracked as form_submit (GA4) and Lead (Meta/Google Ads)

  • proposal_signed

• Ecommerce booking flow

  • add_to_cart

  • begin_checkout

  • purchase (with value and currency)

All tracking is client‑side today (gtag and fbq), consent‑aware, and non‑PII.

What changes when you measure what matters

• True campaign ROI: Optimise against proposal_signed and purchase, not soft proxies.

• Smarter bidding and audiences: Feed high‑quality conversion events back to Google and Meta so algorithms learn from real bookings.

• Clearer decisions, calmer weeks: Track revenue by product, channel, and season so you can adjust budgets before demand shifts.

Privacy first, without losing signal

• Non‑PII by default: No raw personal data is sent to analytics or ad platforms.

• Consent attached to behaviour: Marketing destinations only receive data when permission is granted; necessary operational data in‑app remains compliant.

• Data minimisation: Only the fields required for measurement and optimisation—nothing more.

Quick start

1. Connect GA4: Add your GA4 Measurement ID in Integrations.

2. Connect Google Ads: Add your Conversion ID and map the conversions you want to optimise for.

3. Connect Meta Pixel: Add your Pixel ID and verify events in Meta’s diagnostics.

4. Verify key events: Confirm form_submit, add_to_cart, begin_checkout, purchase, and proposal_signed are firing with values in £ where relevant.

Roadmap (what’s coming next)

We’re exploring:

• Server‑side event delivery for added resilience.

• Meta Conversions API (CAPI).

• Google Ads Enhanced Conversions.

• Additional lifecycle events (e.g., booking_confirmed, refunds) where they add measurable value.

We’ll label these clearly when they launch and provide migration notes.

Turn data into dependable growth

Great marketing for experiences runs on great measurement.

When you consistently capture proposals, purchases, and the steps in between—consent‑aware and non‑PII—you finally see which campaigns create real, banked revenue.

With 53°, you can set this up quickly across GA4, Google Ads, and Meta Pixel and get back to running unforgettable experiences.