If you run an experience business—adventure park, escape room, watersports, workshops—you’ve probably defaulted to one simple price per product, all year round.

It feels tidy. It’s easy to explain. It avoids awkward conversations.

But it quietly costs you money and time.

Here’s the problem: demand isn’t flat

Your Fridays aren’t your Tuesdays. School holidays aren’t mid-January. And private groups don’t behave like casual joiners.

When your pricing ignores these realities, you end up with mismatched value:

1. You undercharge when demand is high (leaving revenue on the table).

2. You overcharge when demand is low (leaving slots empty).

3. You wrestle with exceptions for private groups (creating manual work and risk).

So you try to “fix” it the way everyone does—by cloning products.

• “Private Climbing Session”

• “Climbing Session – Off-Peak”

• “Climbing Session – Peak”

• “Climbing Session – Group Rate”

• “Climbing Session – School Holidays”

And now you’re in admin hell.

• Multiple products to maintain on your booking system, website, rosters, gift vouchers, and marketing.

• Duplicate descriptions and images that all need updating, everywhere, every time.

• Split reviews across variants, weakening social proof.

• Calendar clutter that hides availability and creates mistakes.

• Higher risk: forgetting to lock a private slot, misapplying a price, or opening the wrong inventory.

The result? More work, more complexity, and less revenue than the same business with smarter pricing.

Why Multiple Prices Aren’t Optional—They’re Essential

Smart operators price for demand, not for convenience.

Multiple prices—done right—unlock three crucial benefits:

1. Maximise revenue at peak: Charge your Standard rate when demand is strongest. The market is telling you the experience is worth more. Capture it.

2. Fill capacity off-peak: An Off-Peak rate gets people through the door mid-week, outside school holidays, or in your off season, so your team and resources aren’t sitting idle.

3. Monetise privacy and exclusivity: A Private rate turns a group’s desire for a closed session into a premium service with clear value and clear boundaries.

Strategically, this means:

• Higher yield per slot during peaks.

• Better utilisation during lulls.

• A premium tier for private groups that’s easy to sell and easy to deliver.

Operationally, this only works if it’s simple to run, which is where most systems fall down.

The Problem With Most Booking Systems

You’re forced to choose between “one blunt price” or a messy sprawl of duplicate products. Both cost you—either in lost revenue or in admin time and risk.

How 53° Is Different

53° builds multiple rate types into each product—without duplicating anything—and automatically applies the right rate at the right time based on your schedule.

The Impact On Your Business

You get dynamic pricing that’s easy, consistent, and reliable—so you earn more, fill more, and stress less.

How 53° Fixes the Mess Without Making More

Every product/package in 53° includes three built-in rate types:

• Standard: Your price for busy times.

• Off-Peak: Your price for quieter periods (mid-week, outside school holidays, off season).

• Private: Your price for groups who want the session all to themselves.

All three rates live under one product. One description. One set of images. One place for reviews. One URL.

Then we automate the rest

• Smart calendars by location: Set your opening hours and define peak/off-peak periods across the year. 53° automatically applies the correct rate to each time slot.

• Private, without the panic: Tick “Private” to instantly filter your schedule to empty slots. Once booked, that slot is locked—no chance of accidental joiners.

• Admin eliminated, not relocated: No duplicate products to manage. No cross-checking calendars. No human mistakes we all make from time to time.

What This Means for Your Team, Guests, and Bottom Line

Fewer tools and tabs

One product to manage, one place to update, one set of reviews to grow.

Faster training and fewer mistakes

Staff learn one flow. Pricing is consistent and automatic.

Better guest experience

Clear pricing, fewer surprises, and private sessions that work exactly as promised.

More revenue with less effort

Charge more when you should, fill seats when you can, and protect private slots without manual policing.

Some Quick Examples

• Wednesday in term time → Off-Peak applies automatically, helping fill mid-week slots.

• Saturday afternoon in July → Standard rate applies, capturing peak demand value.

• A corporate team wants exclusivity → Select Private, see only empty slots, book, and the calendar locks that session.

• No extra products. No special links. No last-minute overrides.

The Simple Way Forward

You don’t need a dozen versions of the same activity to run a smart pricing strategy.

You need one product with three rate types—and a system that knows when to use each.

That’s 53°: dynamic pricing without the headaches.

Fewer clicks. Fewer risks. More bookings. More revenue.