Digital marketing is, and always will be, a powerhouse for reach. But as leaders, we have to ask: Are we just reaching people, or are we connecting with them?

Because, at the end of the day, you can’t pin an email to a fridge.

Elevating the Customer Touchpoint

At Live For Today, we haven’t abandoned our digital roots. We still value our PPC, Social Ads, Stories and our newsletters—they are vital parts of our ecosystem. But we realised there was a gap in the "physicality" of our brand. When 90% of digital content is scrolled past or left unopened, you’re missing a massive opportunity for high-impact engagement.

That’s why we’re introducing a physical print method to our communication mix.

By handing a monthly digest—filled with staff stories, news, and route updates—directly to our loyal customers, we’re creating a "traditional" touchpoint that digital simply cannot replicate. When a customer pins our route changes to their fridge, we aren't just another notification on their phone; we are a permanent fixture in their home. It’s a simple, cost-effective way to build a genuine community feel.

Product Evolution: Innovate or Evaporate

This move isn't just about a newsletter; it’s about a broader business philosophy: If you don't innovate, you'll evaporate. If a service isn’t selling, the answer isn't always to spend more on ads. Often, the answer is to look at the product itself and ask: How do we make this undeniable?

Here are three times we pivoted a "stagnant" product into a high-margin success:

• The Orienteering Upgrade: In our early days, orienteering was a "zero-sale" activity. Instead of scrapping it, we added a twist. At each location we introduced puzzles and even a physical bomb to defuse at the finish line. We didn’t change the geography; we changed the adrenaline. It became an instant success.

• The Quad Bike Obstacles: Driving in circles is repetitive. We re-engineered our sessions to include a high-skill finale featuring balance beams, see-saws, and limbo. Not only did it allow us to command a premium price, but it created "social media moments" that our customers shared for us, driving organic bookings for months.

• The Air Rifles with a bang: We took a standard target session and added a competitive "shoot-out" race. The hook? A mini-pyrotechnic explosion that triggers when the final disc is hit. It’s the "bang" that turns a standard session into a core memory.

The Founder’s Task: Look at Your "Least"

Innovation isn’t a one-time event; it’s a habit. 

I want to challenge you today to look at your least-selling product or service. Don’t look at the marketing data yet—look at the experience.

1. How can you add a "physicality" to the service that makes it stick?

2. Where is the "bomb" or the "bang" that makes the customer lean in?

3. How can you make the "boring" parts of your business more engaging?

I’d love to hear your thoughts on this. If you’ve been experimenting with a product pivot or a new way to connect with your audience, reach out to me here. 

Let’s keep the conversation—and the innovation—moving forward.