Ever feel like running your business means living in your inbox, juggling tabs, and hoping nothing important slips through the cracks? Same. That’s exactly why we built 53° — a calmer, clearer way to run the work behind the work.

No jargon. No gimmicks. Just a straightforward system that helps you keep customers close, tidy up your day, and look professional without hiring a full-time ops team.

How It Started

It started as an in-house lifeline at Live For Today — the adventure business I run — when we were drowning in subscriptions and scattered processes.

Izak built one place for bookings, proposals, tasks, and customer comms… and the chaos disappeared.

Days got simpler. Decisions got easier. Revenue got clearer.

If it made our business feel lighter, it can do the same for yours.

Whether you’re a one-person powerhouse or a small team on the up, 53° gives you the essentials to organise your world, win more work, and get back to the reason you started in the first place.

Below, you’ll find three straightforward ways to start — from the basics to full-on growth mode.

So, which package is right for you?

We’ve kept things simple with three tiers: Base, Ascend, and Summit — each designed to meet you where you’re at and grow alongside your business.

Base — The Foundation ($25/month)

Let’s be honest — most of us start our business with a notepad, a messy inbox, and a few names on a spreadsheet somewhere. It works… until it doesn’t.

The Base package is your digital organiser. It gives you one clean, easy-to-use place to store all your customer info, manage enquiries, track conversations, and stay on top of your day.

The first rule of any successful business is to store potential leads and returning customers. If someone’s shown interest in your business or worked with you before, you need their details on hand — ready to reach out at the right time.

That’s where the Customer and Company Database comes in. It keeps all your contacts organised, searchable, and ready for action. Pair that with the Deal Pipeline, and suddenly you can track every enquiry from start to finish. You’ll know who’s most likely to book, when to follow up, and which customers bring in the most value.

It also includes Tasks — a simple but powerful tool that keeps you on top of your day. Got a quick job to remember? Add it in seconds. The app will remind you exactly when you need it, so nothing slips through the cracks.

Why it matters:

• You’ll feel instantly more organised and in control.

• You’ll stop losing leads in the chaos of emails.

• You’ll finally have time to focus on growing instead of firefighting.

Perfect for: start-ups, freelancers, and small business owners who want to look professional and stay on top of things from day one.

Ascend — The Growth Stage ($50/month)

Once you’ve got a few customers coming in, things start to get busy. You’re spinning plates, chasing emails, sending quotes, and trying to remember who’s paid what.

That’s where Ascend steps in.

Ascend introduces smart automation — the magic that takes care of the repetitive jobs that eat up your time. Create professional proposals in minutes using templates that pull customer details automatically. Send instant follow-ups without lifting a finger. See every potential sale neatly laid out in your pipeline view, so you know exactly what’s coming in.

Now that your business is growing, your tasks are also going to get bigger and more connected. When a job involves multiple steps or people, that’s where Projects comes in. Projects let you take a larger goal — like planning an event, running a course, or managing a client — and break it down into smaller, achievable tasks. You can assign jobs to team members, track progress in real time, and keep everything moving together. It’s a simple way to stay aligned, reduce confusion, and hit deadlines faster.

Why it matters:

• You’ll convert more enquiries into bookings with faster, better-looking proposals.

• You’ll keep communication consistent and professional every time.

• You’ll always know who’s ready to buy and where your income is coming from.

• You’ll stay on top of every project from start to finish — without chaos.

In short, Ascend helps you grow without growing your workload.

Perfect for: small teams or growing businesses ready to take things to the next level — professional, organised, and still totally human.

Summit — The Powerhouse (Available in 2026)

You’ve built momentum, your team is expanding, and you want things to run like clockwork. That’s what Summit is for — the ultimate version of 53°, designed for teams who are ready to scale.

Summit will add everything you need to keep your people aligned and your customers delighted. You’ll get team management tools, advanced automation, and client portals — so your customers can see their bookings, files, and updates all in one place.

Imagine logging in and instantly seeing:

• What’s booked, what’s pending, and what’s next.

• Which team member’s doing what (and when).

• Which customers need attention — without digging through emails.

It’s like running your business from a mountain-top view — everything clear, connected, and calm.

Why it matters:

• You’ll save hours every week by automating your admin.

• Your team will always be in sync — no more crossed wires.

• Your customers will feel looked after from enquiry to experience.

Perfect for: established businesses, growing teams, and founders who want to scale sustainably — with less stress and more freedom.

So, Why 53°?

1. Because business should feel exciting again.

2. Because you didn’t start your company to spend your days buried in emails and spreadsheets.

3. Because your time is valuable — and we want to give it back to you.

53° was built from real-world experience. It’s fast, intuitive, and genuinely makes life easier. It helps you stay organised, convert more customers, and focus on what you love — whether that’s running adventures, creating products, or building something meaningful.

We’ve used it to simplify a seven-figure adventure business. Now it’s your turn to use it to simplify yours.